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Marketing
The “average person, or average congressman” doesn’t know much about photonics, according to a coalition of industry and academic groups pushing a National Photonics Initiative. Part of the problem could easily be the name, said Thomas Koch, dean of the University of Arizona College of Optical Sciences, who hosted a push for greater recognition at...
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“Matteson points out that there were four significant changes among four different chiefs between 1988 and 2012: Chandler bought Sterling Drug in 1988 to leverage the chemical wing by moving into pharma; Fisher said he could make digital cameras a success; Dan Carp touted a global model that pushed digital cameras but reemphasized the legacy...
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Today, at Photonics West: Going Pro – Marketing Essentials for Sustainable Business (WS1093) Date: 6 February 2013 Time: 1:30 PM – 5:30 PM Location: San Francisco Course Level: Intermediate CEU: .35 Instructor: Michele Gleber, PLS Launch Solutions (United States) Members: $350.00 | Non-members: $405.00 Course Details This course is about long term business success. Going...
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Albuquerque, NM – February 1, 2013 ─ The IDEX Optics & Photonics (IOP) platform announced that CVI Melles Griot will be moving forward as two companies, CVI Laser Optics and Melles Griot, effective immediately. The two companies had been acquired separately and merged into a single marketing name, CVI Melles Griot for several years.  The...
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New York Photonics is a not-for-profit organization founded to promote and enhance the New York State optics, photonics and imaging industry by fostering the cooperation of business, academia and government.

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